Banner Ad Design
As a form of online advertising, the web banner, or banner ad, entails embedding an advertisement into a web page. It intends to attract traffic to a website by linking to the website of the advertiser.
In many cases, a central ad server delivers banners. When the advertiser scans their log files and detects that a web user has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money.This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.