E-mail marketing is an essential tool for business since the introduction of the Internet to the world. It is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. They refer to:
– Sending emails to enhance the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
– Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
– Adding advertisements to emails sent by other companies to their customers.
Emails can be targeting specifically to the ideal consumer. With this concept, along with email cost-effectiveness, email marketing’s ROI often blows other direct marketing strategies out of the water. The trick is that you have to get it right!