Graphic Design-Flyers have been a very easy and yet significant way of promoting a brand or offer, even though they have been in existence for years. Creating the right one however is an entirely different story.
A flyer is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-colour circulars.
Individuals, businesses, not-for-profit organizations or governments use flyers to:
Advertise an event such as a music concert, nightclub appearance, festival, or political rally
Promote a goods-selling businesses such as a used car lot discount store or a service business such as a restaurant or massage parlour.
Persuade people about a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party or candidate during an election. Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare.
Recruit members for organizations or companies.
Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:
A4 (roughly letterhead size)
A5 (roughly half letterhead size)
DL (compliments slip size)
A6 (postcard size)