The golden ratio logo is the most sought after one in graphic design. Giants like Google, Apple and many others have their logos designed in this ratio. This is a very powerful and well known style of logo design and is one of the most desired ways.
What do the Pyramids of Giza and Da Vinci’s Mona Lisa have in common with Twitter and Pepsi?
The Golden Ratio is a mathematical ratio.
In design, the Golden Ratio boils down to aesthetics— creating and appreciating a sense of beauty through harmony and proportion. When applied to design, the Golden Ratio provides a sense of artistry; an X-factor; a certain je ne sais quoi.
This harmony and proportion is recognized for thousands of centuries: from the Pyramids in Giza to the Parthenon in Athens; from Michelangelo’s The Creation of Adam on the ceiling of the Sistine Chapel to Van Gogh’s Mona Lisa; and from the Pepsi logo to the Twitter logo.