Reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search results within the digital space.A variety of electronic markets and online communities like e-Bay, Amazon and Alibaba have ORM systems built in, and using effective control nodes these can minimize the threat and protect systems from possible misuses and abuses by malicious nodes in decentralized overlay networks.
An attempt to shape public perception of a person your organization by influencing information about that entity online. Did you know that businesses and brands that receive stars on websites risk losing 86 percent of prospects?. Online reputation management is an area of digital marketing that should be taken seriously. Unfortunately, all it takes is one dissatisfied customer to negatively impact your brand’s online reputation.
With developments in the field of public relations, internet and social media, the overall out-look of search results has become an integral part of reputation. Subsequent to all these developments, reputation management now exists under two spheres: online and off-line ORM.