SEO Provides Your Business Credibility. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. And in the minds of consumers, your ranking is a vote of confidence.
75% of people use search engines to find products and services. The first page of search results gets 90% of traffic, the next gets only 5%, and it decreases steadily. If your business is not on the first page you are missing out on valuable leads.
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages. In simple terms your web pages have the potential to rank in Google so long as other web pages link to them. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
Quality of traffic. You can attract all the visitors, but if it is because Google tells them you’re a resource for Apple computers instead a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.