Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these these platforms have their built-in analytics tools to track the progress, success, and engagement of ad campaigns.
Use of social media outlets and communities generates publicity that increase the awareness of a product, service brand or event. More than any other advertising platform, social media advertising helps maximize your brand’s visibility and user engagement. We, at Foonix utilise social media data to track information of users and how they move on platforms including Facebook.
Companies address a range of stakeholders through social media marketing including current and potential customers,employees, journalists and the general public. SMM includes management of implementation of a marketing campaign, setting the scope and establishment of a social media. To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media”, rather than use marketer-prepared advertising copy.] While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.