Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign.
Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Measurement, analysis and reporting of web data for purposes of understanding and optimizing web usage.
The web analytics package helps you to understand the requirement of web presence of your company. Further, if you are already under digital analytics, we help you understand your performance. Evaluating your performance we also help you in building a Digital Analytics Road-map to show you the way!
Most web analytics processes down to four essential stages or steps, which are:
Collection of data
Processing of data into information
Formulating online strategy
Each stage impacts or can impact (i.e., drives) the stage preceding or following it. So, sometimes the data that is available for collection impacts the online strategy. Other times, the online strategy affects the data collected.